In 2024, New to Video Editing? Here Are the Best Free Tools Desktop/Online/Mobile

In 2024, New to Video Editing? Here Are the Best Free Tools Desktop/Online/Mobile

Charlotte Lv12

New to Video Editing? Here Are the Best Free Tools [Desktop/Online/Mobile]

Best Video Editor for Beginners on Windows and Mac

Wondershare Filmora is one of the most popular video editing software among YouTubers , download and have a try.

Try It Free Try It Free

Video content creation is becoming the trend because it retains human attention longer than images or writings do. As a beginner who is not so familiar with video editors, getting free video editing software for beginners might prove difficult.

In this article, you will learn the best free video editing software for beginners, its features, and its pros and cons. Also, you’ll learn some extra tips that will make your video editing seamless.

In this article

01 Best Free Desktop Video Editing Software for Beginners in 2024

02 Best Free Online Video Editors for Beginners in 2024

03 Best Free Video Editing Apps for Beginners on iPhone and Android

04 What to Look for in Choosing the Best Video editors As Beginners

Part 1: Best Free Desktop Video Editing Software for Beginners in 2024

1. Apple iMovie

Apple iMovie is a free video editing software for beginners; it comes pre-installed on Mac devices. It is known for having a simple interface that makes it user-friendly.

Supported on: Mac

Apple iMovie Main Features are:

  • Chromakeying: With iMovie, you can change the background of a video from blue/ green to an image of your favorite place.
  • Sound Integration: iMovie lets you record voiceovers, add music from iTunes and add special sound effects.
  • Video tools: Add filters, titles, animations, and photos to the video.
  • Speed control: fast track and add slow-mo effects to the video.

Pros

  • It supports 4K videos.
  • Professional standards.
  • Chromakeying feature.

Cons

  • It does not support Multicam and 360 video editing.
  • Exported files take up a lot of space.
  • Available for Mac and iOS users only.

2. Microsoft Photo App

Microsoft Photos app is a free photo and video editor for beginners. It was created to replace the Windows movie maker. Many might not know about the existence of the app and its ability to edit videos and photos.

Go to the search bar and type photos, and then select the Photos app to bring a menu where you can create albums, edit photos and videos. To edit videos, click on video projects to create a video from scratch or create video automatically.

Supported on: Windows 8, Windows 10, Windows 11

Microsoft Photos app main features for video editing are;

  • Motion graphics, 3D effects, and animations.
  • It allows the addition of background music or audio from the computer.
  • It allows the addition of title cards and text backgrounds.
  • Change of photo or video durations and speed

Pros

  • It is free and readily installed in Windows 8 and above
  • Easy to use
  • Face detection
  • Album collection and arrangement

Cons

  • No essential video editing tools like transitioning and layering
  • You can’t use it professionally.
  • Does not allow video preview before exporting

3. VSDC Free Video Editor

VSDC is a free video editing software for beginners that can edit 4K UHD, 3D, and VR 360 videos. VSDC is one of the best video editors for beginners to edit complex videos. VSDC has a busy interface, making it less user-friendly than the other free video editing software for beginners.

Supported on: Windows

VSDC’s video editor has;

  • Non-linear video editing tools
  • Social media support features; VSDC has Instagram-like filters and lets you share edited videos directly to your social media.
  • Audio Effects; The 360 editor has many audio effects like equalizer, audio delay, and volume correction.
  • Video editing tools; VSDC has color-correction tools and tools to hide and replace unwanted elements. You can also transform videos with their subpixel resolution.
  • Numerous 3D templates you can choose from.

Pros

  • It supports many audio and video formats.
  • 4K and HD exports

Cons

  • Reduces video quality after editing
  • Professional tools like stabilization, beat syncing, and motion graphics are only available in the pro version.

Part 2: Best Free Online Video Editors for Beginners in 2024

1. Clipchamp

Clipchamp is an online free video editor for beginners. Clipchamp can create social media videos, ads videos, presentations, and other short videos. It has a unique feature that allows teams to collaborate and edit videos projects.

Clipchamp has basic video editing features like:

  • Text-to-speech feature; This feature allows you to add text that will become voiceovers in the video. You can choose the gender and nationality of the voice.
  • Thousand of templates to choose from
  • Video transitioning and layering.

Pros

  • It allows auto-captioning capabilities on the mobile app.
  • Video compression
  • Allows Screen recording
  • It can convert videos to WMV, which you can use in PowerPoint presentations.

Cons

  • Not available on Android devices
  • It uses selective browsers like Chrome and Microsoft Edge.
  • It is not optimized for touchpad screens.
  • The best quality video requires registration for the premium version.

2. Hippo Video

Hippo Video is one of the best video editors for beginners free online. You can use it on Mac, Windows, Android, iPhones, and iPads. Hippo is an all-in-one platform to create, record, edit, and share videos across different social media platforms.

Hippo video can;

  • Create GIFs from videos.
  • Trim, cut, and add emojis and tags to a video.
  • Hide or blur unwanted objects in the video.

Pros

  • It has other marketing features like email marketing, campaign management, and social media sharing.
  • It can be added as a chrome extension to be used for screen capturing and recording.

Cons

  • Watermarked in free version
  • Limited video quality download in free version
  • Long load time for video in between uploads.

3. Kapwing

Kapwing is an online free video editing software for beginners. The video editor is made for creators to create, edit and subtitle video content. Kapwing can convert MP4 videos to any file format as well as save the edited file in the cloud.

Primary Features

  • It supports text overlay and drag-and-drop function
  • Cut, resize, merge, split and trim videos.
  • Supports HD resolution
  • Lots of editable social media templates
  • Convert video to any form (GIF, JPG, MP4)

Pros

  • It does not add its watermark; instead, you can add your logo to create the video. Kapwingis
  • Auto-generated subtitles.
  • Background removal function
  • It backs up videos on the cloud.

Cons

  • It cannot export a video longer than 60 minutes
  • On-site technical glitches
  • To export files above 250MB or 7 minutes, you have to upgrade to the premium version.
  • Only available online

4. Online Video Cutter/ 123 apps video editor

Online Video Cutter is an online-based video editor used to edit videos. It is used primarily for trimming videos to desirable sizes. Online video cutter is one of 123 apps to edit and convert different file formats. The video editor can trim, crop, rotate and resize videos.

123 app online video editor tools

With Online Video Cutter, you can;

  • Frame the video or change the frame proportions of the videos.
  • Change the angle of a video up to 270 degrees; this comes in handy when you want to change a video’s view from landscape to portrait.
  • Flip, resize, change volume and add texts and images to your video.
  • Trim, equalize, and record sounds to be added to the video.

Pros

  • Supports all video format
  • Privacy is guaranteed as you are the only one with access to the video.
  • It works well in most browsers.
  • It does not require sign up before use
  • Converts files to any format
  • Can upload files larger than 4GB in size

Cons

  • It takes up a lot of time to upload files
  • Decreases the video quality
  • Cannot upload a file of more than 700MB in the free version

5. FlexClip

Flexclip is an online video creator and editor with essential editing tools. Flexclip has numerous templates and presets that let you create videos in a short time. You can create your video from scratch, templates, and previously saved videos.

Main Feature

  • Audio effects: you can record voices and add background music to the video.
  • Video tools: trim, merge, compress and convert videos.
  • Customization: you can add your logo or watermark to the video.
  • Allows video transition and GIF production
  • Allows you to increase video brightness and add filters to video.

Pros

  • It has more than 4 million pictures and pictures to add to videos.
  • Allows preview of videos before exporting.
  • It supports different video resolutions.
  • Templates for various events are available.

Cons

  • Limited video resolution download in free version
  • The free version can only create a 1-minute video and hold 12 projects.

Part 3: Best Free Video Editing Apps for Beginners on iPhone and Android

1. CapCut

Cap C ut is a free video editing software for beginners suitable for TikTok content creators. It was formerly known as Viamaker. Cap cut is easy to use for beginners, and it can create spectacular videos automatically by cutting, reordering, and merging recorded videos.

Supported on: Android and iOS

Cap cut allows you to:

  • Split, merge, and reverse videos.
  • Control the video speed
  • Add filter, special effects, stickers, and texts to videos.
  • Overlay and add sounds to the videos

Pros

  • You can export directly to Tiktok.
  • It has a vast music library, including copyrighted songs.
  • Exported videos are of high quality.

Cons

  • It does not support Multicam and 360 video editing.
  • Effectiveness depends on the phone’s processor and features.
  • Limited editing features.
  • Video cannot exceed 15 minutes.
  • You can only add a music track per video.

2. Quik

Quik is a free video editor for beginners produced by the makers of GoPro. Quik is an auto-video maker that puts together pictures, videos, and music with a few selections.

Supported on: Android and iOS

Main features

  • Auto-video: Quik will create a video with transitions and soundtrack when you select several pictures and videos.
  • Video editing tools: you can adjust the brightness, add texts and stickers, and add filters to a video.
  • Adjust video speed: you can add slo-mo and freeze effects to the video.
  • It allows direct sharing to social media pages.

Pros

  • Allows HD video download
  • Video styles template for new users.
  • Unlimited cloud backup.
  • Changes video ratio to suit different social media

Cons

  • Limited editing features in the free version.
  • Not suitable for videos longer than 60 seconds
  • Limited font styles

Part 4: What to Look for in Choosing the Best Video editors As Beginners

When trying to choose a video editor as a beginner, you should look out for:

What video editor has the most commonly used editing tools and intuitive interface

Some essential video editing tools should be available in a video editor. These include Video tools (cropping, rotating, merging, cutting, and splitting of videos), effects and animations, audio effects, the addition of texts, and other features necessary to the purpose of the video you are editing.

Templates for different occasions to create videos quickly

As a beginner video editor, you might not be creative enough to edit professional videos. Video editors that have ready-made templates will come in handy when you want to create a video quickly.

Ready-made templates give a guide to a beginner video editor to create professional-looking videos.

Tutorials and Supports

The best video editors for beginners are user-friendly, and they provide free tutorials to guide new users on their video editing journey. Some video editing software targets digital marketers and video content creators, so they release tutorial videos every week to help them improve their skills.

Are you a creator, influencer, or marketer, and you need to join the trend of creating video content that converts. Check out the list to know which free video editing software best suits your niche.

These are beginner-friendly video editing software that you can use to create professional-looking video content. Watch tutorials and get to work. The more videos you edit, the better you get at it.

Try It Free Try It Free

Video content creation is becoming the trend because it retains human attention longer than images or writings do. As a beginner who is not so familiar with video editors, getting free video editing software for beginners might prove difficult.

In this article, you will learn the best free video editing software for beginners, its features, and its pros and cons. Also, you’ll learn some extra tips that will make your video editing seamless.

In this article

01 Best Free Desktop Video Editing Software for Beginners in 2024

02 Best Free Online Video Editors for Beginners in 2024

03 Best Free Video Editing Apps for Beginners on iPhone and Android

04 What to Look for in Choosing the Best Video editors As Beginners

Part 1: Best Free Desktop Video Editing Software for Beginners in 2024

1. Apple iMovie

Apple iMovie is a free video editing software for beginners; it comes pre-installed on Mac devices. It is known for having a simple interface that makes it user-friendly.

Supported on: Mac

Apple iMovie Main Features are:

  • Chromakeying: With iMovie, you can change the background of a video from blue/ green to an image of your favorite place.
  • Sound Integration: iMovie lets you record voiceovers, add music from iTunes and add special sound effects.
  • Video tools: Add filters, titles, animations, and photos to the video.
  • Speed control: fast track and add slow-mo effects to the video.

Pros

  • It supports 4K videos.
  • Professional standards.
  • Chromakeying feature.

Cons

  • It does not support Multicam and 360 video editing.
  • Exported files take up a lot of space.
  • Available for Mac and iOS users only.

2. Microsoft Photo App

Microsoft Photos app is a free photo and video editor for beginners. It was created to replace the Windows movie maker. Many might not know about the existence of the app and its ability to edit videos and photos.

Go to the search bar and type photos, and then select the Photos app to bring a menu where you can create albums, edit photos and videos. To edit videos, click on video projects to create a video from scratch or create video automatically.

Supported on: Windows 8, Windows 10, Windows 11

Microsoft Photos app main features for video editing are;

  • Motion graphics, 3D effects, and animations.
  • It allows the addition of background music or audio from the computer.
  • It allows the addition of title cards and text backgrounds.
  • Change of photo or video durations and speed

Pros

  • It is free and readily installed in Windows 8 and above
  • Easy to use
  • Face detection
  • Album collection and arrangement

Cons

  • No essential video editing tools like transitioning and layering
  • You can’t use it professionally.
  • Does not allow video preview before exporting

3. VSDC Free Video Editor

VSDC is a free video editing software for beginners that can edit 4K UHD, 3D, and VR 360 videos. VSDC is one of the best video editors for beginners to edit complex videos. VSDC has a busy interface, making it less user-friendly than the other free video editing software for beginners.

Supported on: Windows

VSDC’s video editor has;

  • Non-linear video editing tools
  • Social media support features; VSDC has Instagram-like filters and lets you share edited videos directly to your social media.
  • Audio Effects; The 360 editor has many audio effects like equalizer, audio delay, and volume correction.
  • Video editing tools; VSDC has color-correction tools and tools to hide and replace unwanted elements. You can also transform videos with their subpixel resolution.
  • Numerous 3D templates you can choose from.

Pros

  • It supports many audio and video formats.
  • 4K and HD exports

Cons

  • Reduces video quality after editing
  • Professional tools like stabilization, beat syncing, and motion graphics are only available in the pro version.

Part 2: Best Free Online Video Editors for Beginners in 2024

1. Clipchamp

Clipchamp is an online free video editor for beginners. Clipchamp can create social media videos, ads videos, presentations, and other short videos. It has a unique feature that allows teams to collaborate and edit videos projects.

Clipchamp has basic video editing features like:

  • Text-to-speech feature; This feature allows you to add text that will become voiceovers in the video. You can choose the gender and nationality of the voice.
  • Thousand of templates to choose from
  • Video transitioning and layering.

Pros

  • It allows auto-captioning capabilities on the mobile app.
  • Video compression
  • Allows Screen recording
  • It can convert videos to WMV, which you can use in PowerPoint presentations.

Cons

  • Not available on Android devices
  • It uses selective browsers like Chrome and Microsoft Edge.
  • It is not optimized for touchpad screens.
  • The best quality video requires registration for the premium version.

2. Hippo Video

Hippo Video is one of the best video editors for beginners free online. You can use it on Mac, Windows, Android, iPhones, and iPads. Hippo is an all-in-one platform to create, record, edit, and share videos across different social media platforms.

Hippo video can;

  • Create GIFs from videos.
  • Trim, cut, and add emojis and tags to a video.
  • Hide or blur unwanted objects in the video.

Pros

  • It has other marketing features like email marketing, campaign management, and social media sharing.
  • It can be added as a chrome extension to be used for screen capturing and recording.

Cons

  • Watermarked in free version
  • Limited video quality download in free version
  • Long load time for video in between uploads.

3. Kapwing

Kapwing is an online free video editing software for beginners. The video editor is made for creators to create, edit and subtitle video content. Kapwing can convert MP4 videos to any file format as well as save the edited file in the cloud.

Primary Features

  • It supports text overlay and drag-and-drop function
  • Cut, resize, merge, split and trim videos.
  • Supports HD resolution
  • Lots of editable social media templates
  • Convert video to any form (GIF, JPG, MP4)

Pros

  • It does not add its watermark; instead, you can add your logo to create the video. Kapwingis
  • Auto-generated subtitles.
  • Background removal function
  • It backs up videos on the cloud.

Cons

  • It cannot export a video longer than 60 minutes
  • On-site technical glitches
  • To export files above 250MB or 7 minutes, you have to upgrade to the premium version.
  • Only available online

4. Online Video Cutter/ 123 apps video editor

Online Video Cutter is an online-based video editor used to edit videos. It is used primarily for trimming videos to desirable sizes. Online video cutter is one of 123 apps to edit and convert different file formats. The video editor can trim, crop, rotate and resize videos.

123 app online video editor tools

With Online Video Cutter, you can;

  • Frame the video or change the frame proportions of the videos.
  • Change the angle of a video up to 270 degrees; this comes in handy when you want to change a video’s view from landscape to portrait.
  • Flip, resize, change volume and add texts and images to your video.
  • Trim, equalize, and record sounds to be added to the video.

Pros

  • Supports all video format
  • Privacy is guaranteed as you are the only one with access to the video.
  • It works well in most browsers.
  • It does not require sign up before use
  • Converts files to any format
  • Can upload files larger than 4GB in size

Cons

  • It takes up a lot of time to upload files
  • Decreases the video quality
  • Cannot upload a file of more than 700MB in the free version

5. FlexClip

Flexclip is an online video creator and editor with essential editing tools. Flexclip has numerous templates and presets that let you create videos in a short time. You can create your video from scratch, templates, and previously saved videos.

Main Feature

  • Audio effects: you can record voices and add background music to the video.
  • Video tools: trim, merge, compress and convert videos.
  • Customization: you can add your logo or watermark to the video.
  • Allows video transition and GIF production
  • Allows you to increase video brightness and add filters to video.

Pros

  • It has more than 4 million pictures and pictures to add to videos.
  • Allows preview of videos before exporting.
  • It supports different video resolutions.
  • Templates for various events are available.

Cons

  • Limited video resolution download in free version
  • The free version can only create a 1-minute video and hold 12 projects.

Part 3: Best Free Video Editing Apps for Beginners on iPhone and Android

1. CapCut

Cap C ut is a free video editing software for beginners suitable for TikTok content creators. It was formerly known as Viamaker. Cap cut is easy to use for beginners, and it can create spectacular videos automatically by cutting, reordering, and merging recorded videos.

Supported on: Android and iOS

Cap cut allows you to:

  • Split, merge, and reverse videos.
  • Control the video speed
  • Add filter, special effects, stickers, and texts to videos.
  • Overlay and add sounds to the videos

Pros

  • You can export directly to Tiktok.
  • It has a vast music library, including copyrighted songs.
  • Exported videos are of high quality.

Cons

  • It does not support Multicam and 360 video editing.
  • Effectiveness depends on the phone’s processor and features.
  • Limited editing features.
  • Video cannot exceed 15 minutes.
  • You can only add a music track per video.

2. Quik

Quik is a free video editor for beginners produced by the makers of GoPro. Quik is an auto-video maker that puts together pictures, videos, and music with a few selections.

Supported on: Android and iOS

Main features

  • Auto-video: Quik will create a video with transitions and soundtrack when you select several pictures and videos.
  • Video editing tools: you can adjust the brightness, add texts and stickers, and add filters to a video.
  • Adjust video speed: you can add slo-mo and freeze effects to the video.
  • It allows direct sharing to social media pages.

Pros

  • Allows HD video download
  • Video styles template for new users.
  • Unlimited cloud backup.
  • Changes video ratio to suit different social media

Cons

  • Limited editing features in the free version.
  • Not suitable for videos longer than 60 seconds
  • Limited font styles

Part 4: What to Look for in Choosing the Best Video editors As Beginners

When trying to choose a video editor as a beginner, you should look out for:

What video editor has the most commonly used editing tools and intuitive interface

Some essential video editing tools should be available in a video editor. These include Video tools (cropping, rotating, merging, cutting, and splitting of videos), effects and animations, audio effects, the addition of texts, and other features necessary to the purpose of the video you are editing.

Templates for different occasions to create videos quickly

As a beginner video editor, you might not be creative enough to edit professional videos. Video editors that have ready-made templates will come in handy when you want to create a video quickly.

Ready-made templates give a guide to a beginner video editor to create professional-looking videos.

Tutorials and Supports

The best video editors for beginners are user-friendly, and they provide free tutorials to guide new users on their video editing journey. Some video editing software targets digital marketers and video content creators, so they release tutorial videos every week to help them improve their skills.

Are you a creator, influencer, or marketer, and you need to join the trend of creating video content that converts. Check out the list to know which free video editing software best suits your niche.

These are beginner-friendly video editing software that you can use to create professional-looking video content. Watch tutorials and get to work. The more videos you edit, the better you get at it.

Try It Free Try It Free

Video content creation is becoming the trend because it retains human attention longer than images or writings do. As a beginner who is not so familiar with video editors, getting free video editing software for beginners might prove difficult.

In this article, you will learn the best free video editing software for beginners, its features, and its pros and cons. Also, you’ll learn some extra tips that will make your video editing seamless.

In this article

01 Best Free Desktop Video Editing Software for Beginners in 2024

02 Best Free Online Video Editors for Beginners in 2024

03 Best Free Video Editing Apps for Beginners on iPhone and Android

04 What to Look for in Choosing the Best Video editors As Beginners

Part 1: Best Free Desktop Video Editing Software for Beginners in 2024

1. Apple iMovie

Apple iMovie is a free video editing software for beginners; it comes pre-installed on Mac devices. It is known for having a simple interface that makes it user-friendly.

Supported on: Mac

Apple iMovie Main Features are:

  • Chromakeying: With iMovie, you can change the background of a video from blue/ green to an image of your favorite place.
  • Sound Integration: iMovie lets you record voiceovers, add music from iTunes and add special sound effects.
  • Video tools: Add filters, titles, animations, and photos to the video.
  • Speed control: fast track and add slow-mo effects to the video.

Pros

  • It supports 4K videos.
  • Professional standards.
  • Chromakeying feature.

Cons

  • It does not support Multicam and 360 video editing.
  • Exported files take up a lot of space.
  • Available for Mac and iOS users only.

2. Microsoft Photo App

Microsoft Photos app is a free photo and video editor for beginners. It was created to replace the Windows movie maker. Many might not know about the existence of the app and its ability to edit videos and photos.

Go to the search bar and type photos, and then select the Photos app to bring a menu where you can create albums, edit photos and videos. To edit videos, click on video projects to create a video from scratch or create video automatically.

Supported on: Windows 8, Windows 10, Windows 11

Microsoft Photos app main features for video editing are;

  • Motion graphics, 3D effects, and animations.
  • It allows the addition of background music or audio from the computer.
  • It allows the addition of title cards and text backgrounds.
  • Change of photo or video durations and speed

Pros

  • It is free and readily installed in Windows 8 and above
  • Easy to use
  • Face detection
  • Album collection and arrangement

Cons

  • No essential video editing tools like transitioning and layering
  • You can’t use it professionally.
  • Does not allow video preview before exporting

3. VSDC Free Video Editor

VSDC is a free video editing software for beginners that can edit 4K UHD, 3D, and VR 360 videos. VSDC is one of the best video editors for beginners to edit complex videos. VSDC has a busy interface, making it less user-friendly than the other free video editing software for beginners.

Supported on: Windows

VSDC’s video editor has;

  • Non-linear video editing tools
  • Social media support features; VSDC has Instagram-like filters and lets you share edited videos directly to your social media.
  • Audio Effects; The 360 editor has many audio effects like equalizer, audio delay, and volume correction.
  • Video editing tools; VSDC has color-correction tools and tools to hide and replace unwanted elements. You can also transform videos with their subpixel resolution.
  • Numerous 3D templates you can choose from.

Pros

  • It supports many audio and video formats.
  • 4K and HD exports

Cons

  • Reduces video quality after editing
  • Professional tools like stabilization, beat syncing, and motion graphics are only available in the pro version.

Part 2: Best Free Online Video Editors for Beginners in 2024

1. Clipchamp

Clipchamp is an online free video editor for beginners. Clipchamp can create social media videos, ads videos, presentations, and other short videos. It has a unique feature that allows teams to collaborate and edit videos projects.

Clipchamp has basic video editing features like:

  • Text-to-speech feature; This feature allows you to add text that will become voiceovers in the video. You can choose the gender and nationality of the voice.
  • Thousand of templates to choose from
  • Video transitioning and layering.

Pros

  • It allows auto-captioning capabilities on the mobile app.
  • Video compression
  • Allows Screen recording
  • It can convert videos to WMV, which you can use in PowerPoint presentations.

Cons

  • Not available on Android devices
  • It uses selective browsers like Chrome and Microsoft Edge.
  • It is not optimized for touchpad screens.
  • The best quality video requires registration for the premium version.

2. Hippo Video

Hippo Video is one of the best video editors for beginners free online. You can use it on Mac, Windows, Android, iPhones, and iPads. Hippo is an all-in-one platform to create, record, edit, and share videos across different social media platforms.

Hippo video can;

  • Create GIFs from videos.
  • Trim, cut, and add emojis and tags to a video.
  • Hide or blur unwanted objects in the video.

Pros

  • It has other marketing features like email marketing, campaign management, and social media sharing.
  • It can be added as a chrome extension to be used for screen capturing and recording.

Cons

  • Watermarked in free version
  • Limited video quality download in free version
  • Long load time for video in between uploads.

3. Kapwing

Kapwing is an online free video editing software for beginners. The video editor is made for creators to create, edit and subtitle video content. Kapwing can convert MP4 videos to any file format as well as save the edited file in the cloud.

Primary Features

  • It supports text overlay and drag-and-drop function
  • Cut, resize, merge, split and trim videos.
  • Supports HD resolution
  • Lots of editable social media templates
  • Convert video to any form (GIF, JPG, MP4)

Pros

  • It does not add its watermark; instead, you can add your logo to create the video. Kapwingis
  • Auto-generated subtitles.
  • Background removal function
  • It backs up videos on the cloud.

Cons

  • It cannot export a video longer than 60 minutes
  • On-site technical glitches
  • To export files above 250MB or 7 minutes, you have to upgrade to the premium version.
  • Only available online

4. Online Video Cutter/ 123 apps video editor

Online Video Cutter is an online-based video editor used to edit videos. It is used primarily for trimming videos to desirable sizes. Online video cutter is one of 123 apps to edit and convert different file formats. The video editor can trim, crop, rotate and resize videos.

123 app online video editor tools

With Online Video Cutter, you can;

  • Frame the video or change the frame proportions of the videos.
  • Change the angle of a video up to 270 degrees; this comes in handy when you want to change a video’s view from landscape to portrait.
  • Flip, resize, change volume and add texts and images to your video.
  • Trim, equalize, and record sounds to be added to the video.

Pros

  • Supports all video format
  • Privacy is guaranteed as you are the only one with access to the video.
  • It works well in most browsers.
  • It does not require sign up before use
  • Converts files to any format
  • Can upload files larger than 4GB in size

Cons

  • It takes up a lot of time to upload files
  • Decreases the video quality
  • Cannot upload a file of more than 700MB in the free version

5. FlexClip

Flexclip is an online video creator and editor with essential editing tools. Flexclip has numerous templates and presets that let you create videos in a short time. You can create your video from scratch, templates, and previously saved videos.

Main Feature

  • Audio effects: you can record voices and add background music to the video.
  • Video tools: trim, merge, compress and convert videos.
  • Customization: you can add your logo or watermark to the video.
  • Allows video transition and GIF production
  • Allows you to increase video brightness and add filters to video.

Pros

  • It has more than 4 million pictures and pictures to add to videos.
  • Allows preview of videos before exporting.
  • It supports different video resolutions.
  • Templates for various events are available.

Cons

  • Limited video resolution download in free version
  • The free version can only create a 1-minute video and hold 12 projects.

Part 3: Best Free Video Editing Apps for Beginners on iPhone and Android

1. CapCut

Cap C ut is a free video editing software for beginners suitable for TikTok content creators. It was formerly known as Viamaker. Cap cut is easy to use for beginners, and it can create spectacular videos automatically by cutting, reordering, and merging recorded videos.

Supported on: Android and iOS

Cap cut allows you to:

  • Split, merge, and reverse videos.
  • Control the video speed
  • Add filter, special effects, stickers, and texts to videos.
  • Overlay and add sounds to the videos

Pros

  • You can export directly to Tiktok.
  • It has a vast music library, including copyrighted songs.
  • Exported videos are of high quality.

Cons

  • It does not support Multicam and 360 video editing.
  • Effectiveness depends on the phone’s processor and features.
  • Limited editing features.
  • Video cannot exceed 15 minutes.
  • You can only add a music track per video.

2. Quik

Quik is a free video editor for beginners produced by the makers of GoPro. Quik is an auto-video maker that puts together pictures, videos, and music with a few selections.

Supported on: Android and iOS

Main features

  • Auto-video: Quik will create a video with transitions and soundtrack when you select several pictures and videos.
  • Video editing tools: you can adjust the brightness, add texts and stickers, and add filters to a video.
  • Adjust video speed: you can add slo-mo and freeze effects to the video.
  • It allows direct sharing to social media pages.

Pros

  • Allows HD video download
  • Video styles template for new users.
  • Unlimited cloud backup.
  • Changes video ratio to suit different social media

Cons

  • Limited editing features in the free version.
  • Not suitable for videos longer than 60 seconds
  • Limited font styles

Part 4: What to Look for in Choosing the Best Video editors As Beginners

When trying to choose a video editor as a beginner, you should look out for:

What video editor has the most commonly used editing tools and intuitive interface

Some essential video editing tools should be available in a video editor. These include Video tools (cropping, rotating, merging, cutting, and splitting of videos), effects and animations, audio effects, the addition of texts, and other features necessary to the purpose of the video you are editing.

Templates for different occasions to create videos quickly

As a beginner video editor, you might not be creative enough to edit professional videos. Video editors that have ready-made templates will come in handy when you want to create a video quickly.

Ready-made templates give a guide to a beginner video editor to create professional-looking videos.

Tutorials and Supports

The best video editors for beginners are user-friendly, and they provide free tutorials to guide new users on their video editing journey. Some video editing software targets digital marketers and video content creators, so they release tutorial videos every week to help them improve their skills.

Are you a creator, influencer, or marketer, and you need to join the trend of creating video content that converts. Check out the list to know which free video editing software best suits your niche.

These are beginner-friendly video editing software that you can use to create professional-looking video content. Watch tutorials and get to work. The more videos you edit, the better you get at it.

Try It Free Try It Free

Video content creation is becoming the trend because it retains human attention longer than images or writings do. As a beginner who is not so familiar with video editors, getting free video editing software for beginners might prove difficult.

In this article, you will learn the best free video editing software for beginners, its features, and its pros and cons. Also, you’ll learn some extra tips that will make your video editing seamless.

In this article

01 Best Free Desktop Video Editing Software for Beginners in 2024

02 Best Free Online Video Editors for Beginners in 2024

03 Best Free Video Editing Apps for Beginners on iPhone and Android

04 What to Look for in Choosing the Best Video editors As Beginners

Part 1: Best Free Desktop Video Editing Software for Beginners in 2024

1. Apple iMovie

Apple iMovie is a free video editing software for beginners; it comes pre-installed on Mac devices. It is known for having a simple interface that makes it user-friendly.

Supported on: Mac

Apple iMovie Main Features are:

  • Chromakeying: With iMovie, you can change the background of a video from blue/ green to an image of your favorite place.
  • Sound Integration: iMovie lets you record voiceovers, add music from iTunes and add special sound effects.
  • Video tools: Add filters, titles, animations, and photos to the video.
  • Speed control: fast track and add slow-mo effects to the video.

Pros

  • It supports 4K videos.
  • Professional standards.
  • Chromakeying feature.

Cons

  • It does not support Multicam and 360 video editing.
  • Exported files take up a lot of space.
  • Available for Mac and iOS users only.

2. Microsoft Photo App

Microsoft Photos app is a free photo and video editor for beginners. It was created to replace the Windows movie maker. Many might not know about the existence of the app and its ability to edit videos and photos.

Go to the search bar and type photos, and then select the Photos app to bring a menu where you can create albums, edit photos and videos. To edit videos, click on video projects to create a video from scratch or create video automatically.

Supported on: Windows 8, Windows 10, Windows 11

Microsoft Photos app main features for video editing are;

  • Motion graphics, 3D effects, and animations.
  • It allows the addition of background music or audio from the computer.
  • It allows the addition of title cards and text backgrounds.
  • Change of photo or video durations and speed

Pros

  • It is free and readily installed in Windows 8 and above
  • Easy to use
  • Face detection
  • Album collection and arrangement

Cons

  • No essential video editing tools like transitioning and layering
  • You can’t use it professionally.
  • Does not allow video preview before exporting

3. VSDC Free Video Editor

VSDC is a free video editing software for beginners that can edit 4K UHD, 3D, and VR 360 videos. VSDC is one of the best video editors for beginners to edit complex videos. VSDC has a busy interface, making it less user-friendly than the other free video editing software for beginners.

Supported on: Windows

VSDC’s video editor has;

  • Non-linear video editing tools
  • Social media support features; VSDC has Instagram-like filters and lets you share edited videos directly to your social media.
  • Audio Effects; The 360 editor has many audio effects like equalizer, audio delay, and volume correction.
  • Video editing tools; VSDC has color-correction tools and tools to hide and replace unwanted elements. You can also transform videos with their subpixel resolution.
  • Numerous 3D templates you can choose from.

Pros

  • It supports many audio and video formats.
  • 4K and HD exports

Cons

  • Reduces video quality after editing
  • Professional tools like stabilization, beat syncing, and motion graphics are only available in the pro version.

Part 2: Best Free Online Video Editors for Beginners in 2024

1. Clipchamp

Clipchamp is an online free video editor for beginners. Clipchamp can create social media videos, ads videos, presentations, and other short videos. It has a unique feature that allows teams to collaborate and edit videos projects.

Clipchamp has basic video editing features like:

  • Text-to-speech feature; This feature allows you to add text that will become voiceovers in the video. You can choose the gender and nationality of the voice.
  • Thousand of templates to choose from
  • Video transitioning and layering.

Pros

  • It allows auto-captioning capabilities on the mobile app.
  • Video compression
  • Allows Screen recording
  • It can convert videos to WMV, which you can use in PowerPoint presentations.

Cons

  • Not available on Android devices
  • It uses selective browsers like Chrome and Microsoft Edge.
  • It is not optimized for touchpad screens.
  • The best quality video requires registration for the premium version.

2. Hippo Video

Hippo Video is one of the best video editors for beginners free online. You can use it on Mac, Windows, Android, iPhones, and iPads. Hippo is an all-in-one platform to create, record, edit, and share videos across different social media platforms.

Hippo video can;

  • Create GIFs from videos.
  • Trim, cut, and add emojis and tags to a video.
  • Hide or blur unwanted objects in the video.

Pros

  • It has other marketing features like email marketing, campaign management, and social media sharing.
  • It can be added as a chrome extension to be used for screen capturing and recording.

Cons

  • Watermarked in free version
  • Limited video quality download in free version
  • Long load time for video in between uploads.

3. Kapwing

Kapwing is an online free video editing software for beginners. The video editor is made for creators to create, edit and subtitle video content. Kapwing can convert MP4 videos to any file format as well as save the edited file in the cloud.

Primary Features

  • It supports text overlay and drag-and-drop function
  • Cut, resize, merge, split and trim videos.
  • Supports HD resolution
  • Lots of editable social media templates
  • Convert video to any form (GIF, JPG, MP4)

Pros

  • It does not add its watermark; instead, you can add your logo to create the video. Kapwingis
  • Auto-generated subtitles.
  • Background removal function
  • It backs up videos on the cloud.

Cons

  • It cannot export a video longer than 60 minutes
  • On-site technical glitches
  • To export files above 250MB or 7 minutes, you have to upgrade to the premium version.
  • Only available online

4. Online Video Cutter/ 123 apps video editor

Online Video Cutter is an online-based video editor used to edit videos. It is used primarily for trimming videos to desirable sizes. Online video cutter is one of 123 apps to edit and convert different file formats. The video editor can trim, crop, rotate and resize videos.

123 app online video editor tools

With Online Video Cutter, you can;

  • Frame the video or change the frame proportions of the videos.
  • Change the angle of a video up to 270 degrees; this comes in handy when you want to change a video’s view from landscape to portrait.
  • Flip, resize, change volume and add texts and images to your video.
  • Trim, equalize, and record sounds to be added to the video.

Pros

  • Supports all video format
  • Privacy is guaranteed as you are the only one with access to the video.
  • It works well in most browsers.
  • It does not require sign up before use
  • Converts files to any format
  • Can upload files larger than 4GB in size

Cons

  • It takes up a lot of time to upload files
  • Decreases the video quality
  • Cannot upload a file of more than 700MB in the free version

5. FlexClip

Flexclip is an online video creator and editor with essential editing tools. Flexclip has numerous templates and presets that let you create videos in a short time. You can create your video from scratch, templates, and previously saved videos.

Main Feature

  • Audio effects: you can record voices and add background music to the video.
  • Video tools: trim, merge, compress and convert videos.
  • Customization: you can add your logo or watermark to the video.
  • Allows video transition and GIF production
  • Allows you to increase video brightness and add filters to video.

Pros

  • It has more than 4 million pictures and pictures to add to videos.
  • Allows preview of videos before exporting.
  • It supports different video resolutions.
  • Templates for various events are available.

Cons

  • Limited video resolution download in free version
  • The free version can only create a 1-minute video and hold 12 projects.

Part 3: Best Free Video Editing Apps for Beginners on iPhone and Android

1. CapCut

Cap C ut is a free video editing software for beginners suitable for TikTok content creators. It was formerly known as Viamaker. Cap cut is easy to use for beginners, and it can create spectacular videos automatically by cutting, reordering, and merging recorded videos.

Supported on: Android and iOS

Cap cut allows you to:

  • Split, merge, and reverse videos.
  • Control the video speed
  • Add filter, special effects, stickers, and texts to videos.
  • Overlay and add sounds to the videos

Pros

  • You can export directly to Tiktok.
  • It has a vast music library, including copyrighted songs.
  • Exported videos are of high quality.

Cons

  • It does not support Multicam and 360 video editing.
  • Effectiveness depends on the phone’s processor and features.
  • Limited editing features.
  • Video cannot exceed 15 minutes.
  • You can only add a music track per video.

2. Quik

Quik is a free video editor for beginners produced by the makers of GoPro. Quik is an auto-video maker that puts together pictures, videos, and music with a few selections.

Supported on: Android and iOS

Main features

  • Auto-video: Quik will create a video with transitions and soundtrack when you select several pictures and videos.
  • Video editing tools: you can adjust the brightness, add texts and stickers, and add filters to a video.
  • Adjust video speed: you can add slo-mo and freeze effects to the video.
  • It allows direct sharing to social media pages.

Pros

  • Allows HD video download
  • Video styles template for new users.
  • Unlimited cloud backup.
  • Changes video ratio to suit different social media

Cons

  • Limited editing features in the free version.
  • Not suitable for videos longer than 60 seconds
  • Limited font styles

Part 4: What to Look for in Choosing the Best Video editors As Beginners

When trying to choose a video editor as a beginner, you should look out for:

What video editor has the most commonly used editing tools and intuitive interface

Some essential video editing tools should be available in a video editor. These include Video tools (cropping, rotating, merging, cutting, and splitting of videos), effects and animations, audio effects, the addition of texts, and other features necessary to the purpose of the video you are editing.

Templates for different occasions to create videos quickly

As a beginner video editor, you might not be creative enough to edit professional videos. Video editors that have ready-made templates will come in handy when you want to create a video quickly.

Ready-made templates give a guide to a beginner video editor to create professional-looking videos.

Tutorials and Supports

The best video editors for beginners are user-friendly, and they provide free tutorials to guide new users on their video editing journey. Some video editing software targets digital marketers and video content creators, so they release tutorial videos every week to help them improve their skills.

Are you a creator, influencer, or marketer, and you need to join the trend of creating video content that converts. Check out the list to know which free video editing software best suits your niche.

These are beginner-friendly video editing software that you can use to create professional-looking video content. Watch tutorials and get to work. The more videos you edit, the better you get at it.

The 2024 TikTok Creator’s Guide to Aspect Ratio and Video Size

2022 Full Guide about TikTok Aspect Ratio

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

TikTok videos are booming these days. The reason behind that is extraordinary content and the perfect TikTok video ratio. No videos will get popular until they are made properly.

In this article

01 [What Is TikTok Aspect Ratio?](#Part 1)

02 [Top 6 Tips for TikTok Video Ads](#Part 2)

Part 1 What Is TikTok Aspect Ratio?

01TikTok Video Maximum Size

When you talk about the TikTok videos then they can be uploaded in more than a single measurement. This means that the maximum size varies according to the dimensions, TikTok video size ratio, lengths and the device which you are using to upload the videos.

02TikTok Video Dimensions: Portrait or Landscape?

You can upload TikTok videos in both portrait and landscape form. However, it is advised to upload the videos in portrait as the social platforms prefer vertical videos. This is because the mainly used device is mobile phone and vertical videos are perfect for them. This also boosts the engagement of the audience. You can also make such videos through smartphones. Additionally, you get an option for selecting the video mode if you create videos using TikTok.

03What is the Maximum Size of a TikTok Video?

The file size for TikTok videos can vary according to iOS and android users. If you are uploading via android then it must be 72MB and for iPhone, it gets increased around 4 times. For iPhones, the maximum file size should be 287.6 MB. This size becomes 500 MB if you talk about the ad videos of TikTok.

04What is the Length of a Video on TikTok?

As far as the length of TikTok videos is concerned, if you are shooting the videos on the app then it could be no longer than 60 seconds. However, the most recommended length of the videos is 15 seconds. The videos that are more than 15 seconds get posted in different segments of 15 seconds. Also, you can upload videos of more than 60 seconds if they are made elsewhere.

Part 2 Top 6 Tips for TikTok Video Ads

01Types of TikTok Video Ads

Infeed ads: These ads are displayed on the news feed of the user. They can see these ads as they scroll the ‘for you’ section of TikTok. They very well suited to the feed of TikTok. The user can easily scroll around the ads and news feed. When creating a feed ad you must keep in mind that the video should be full screen so that it would make the user stay back to the video. This is the most popular advertising format amongst businesses.

Top view ads: These ads are shown on the news feed for some seconds. As the user signs in to TikTok and the news feed is opened, these video ads pop up after 3 seconds. However, you get the option to skip the ads. Also, these ads are subjected to sound and auto-play.

Branded effects ads: These ads allow the user that they can create the videos and ads by using their own custom filters. Through this, they can optimize their videos according to their requirements.

Brand takeover ads: user will see these ads as soon he opens TikTok. As the name suggests the takeover ads take over the screen for 3 to 4 seconds and then they change into an in-feed video ad. This can be an excellent option to create awareness and generate sales.

Branded hash tag ads: in these ads you can ask the user to create some in line videos with your product and then post them with a particular hash tag. These ads are perfect to make a reach among the audience and also boost brand awareness.

02How to Optimize TikTok Videos with a Clideo

If you want to optimize your video using Clideo for making it smartphone perfect, then here are some simple steps to do so:

Step 1: first of all, when you are going to optimize video through Clideo, you will need to log in to Clideo.com. Further, upload the video using your personal computer, DropBox account, or Google Drive account. If your video is already posted then it can also be optimized. All you need to do is simply copy-paste the URL and edit it in Clideo.

Step 2: The next step is to resize and optimize the video. As your video will get uploaded an editor will open. Here you have to click on the input custom or preset dimensions. As you are editing TikTok videos you will need to select an aspect ratio of 9:16 or 1:If you want to crop the video you can do it using the editors and position selectors. This tool also allows zooming in and out of the particular frame. You can also change the background colors.

Step 3: After this you will need to download the edited file. Before downloading do not forget to take the preview of the output file and then simply download the video in your device.

Clideo online video resizer

03How to Resize Your TikTok Video File

Resizing the TikTok video file is absolutely easy. All you have to do is select or upload the video and resize it using the options given in the app. You can resize the videos according to your choice. Further, save the resized video or simply upload it.

04Top 6 Tips for TikTok Video Ads

Vertical videos: For TikTok videos ads, the easiest way to share them is in the vertical mode. This mode is specially optimized for smartphones and also it gives the best possible view of what you are sharing.

Attention of the audience: It is very essential to grab the attention of your audience. As there is so much traffic on social platforms, it is very important to get the views properly. For this, you will have to make your video eye-catching as well as insert some such things that hold the user back to your video.

Magic of music: TikTok is the platform which has a different magic of music. So don’t forget to add music in your video ads. Keep yourself updated with what is trending in the market so that you can make your videos accordingly.

Centralize the content: It is important to centralize your content or else it will not give you the expected results. Do not add stuff in your video. Make sure that your video is up to the mark and you are offering only what you want to.

Length of videos: The ideal length for TikTok videos is suggested to be 9 to 15 seconds. So assure that your video is not so lengthy and free from stuff.

Use the proper tools: like all the other things, it is also very important to use the proper tools to create and edit the videos. No matter if you creating a video or editing it, all you need to do is use the latest Wondershare Filmora Video Editor tool. By using this tool, you can make your videos exceptionally outstanding. Here you get a number of filters, transitions, text editing and much more to do with your videos. Also the color changing options make this a must using tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

TikTok is a leading app these days that is booming with its visual content. This is loved by the marketers as well as the customers too.

The audience is keen to see some fresh content and this is what TikTok up to. Videos made with perfect dimensions, sizes, aspect ratios, and background filters get a massive popularity.

The videos can also be optimized and made better using various latest tools like Wondershare Filmora. These tools are capable of making your video more engaging and interesting.

Try It Free Try It Free

TikTok videos are booming these days. The reason behind that is extraordinary content and the perfect TikTok video ratio. No videos will get popular until they are made properly.

In this article

01 [What Is TikTok Aspect Ratio?](#Part 1)

02 [Top 6 Tips for TikTok Video Ads](#Part 2)

Part 1 What Is TikTok Aspect Ratio?

01TikTok Video Maximum Size

When you talk about the TikTok videos then they can be uploaded in more than a single measurement. This means that the maximum size varies according to the dimensions, TikTok video size ratio, lengths and the device which you are using to upload the videos.

02TikTok Video Dimensions: Portrait or Landscape?

You can upload TikTok videos in both portrait and landscape form. However, it is advised to upload the videos in portrait as the social platforms prefer vertical videos. This is because the mainly used device is mobile phone and vertical videos are perfect for them. This also boosts the engagement of the audience. You can also make such videos through smartphones. Additionally, you get an option for selecting the video mode if you create videos using TikTok.

03What is the Maximum Size of a TikTok Video?

The file size for TikTok videos can vary according to iOS and android users. If you are uploading via android then it must be 72MB and for iPhone, it gets increased around 4 times. For iPhones, the maximum file size should be 287.6 MB. This size becomes 500 MB if you talk about the ad videos of TikTok.

04What is the Length of a Video on TikTok?

As far as the length of TikTok videos is concerned, if you are shooting the videos on the app then it could be no longer than 60 seconds. However, the most recommended length of the videos is 15 seconds. The videos that are more than 15 seconds get posted in different segments of 15 seconds. Also, you can upload videos of more than 60 seconds if they are made elsewhere.

Part 2 Top 6 Tips for TikTok Video Ads

01Types of TikTok Video Ads

Infeed ads: These ads are displayed on the news feed of the user. They can see these ads as they scroll the ‘for you’ section of TikTok. They very well suited to the feed of TikTok. The user can easily scroll around the ads and news feed. When creating a feed ad you must keep in mind that the video should be full screen so that it would make the user stay back to the video. This is the most popular advertising format amongst businesses.

Top view ads: These ads are shown on the news feed for some seconds. As the user signs in to TikTok and the news feed is opened, these video ads pop up after 3 seconds. However, you get the option to skip the ads. Also, these ads are subjected to sound and auto-play.

Branded effects ads: These ads allow the user that they can create the videos and ads by using their own custom filters. Through this, they can optimize their videos according to their requirements.

Brand takeover ads: user will see these ads as soon he opens TikTok. As the name suggests the takeover ads take over the screen for 3 to 4 seconds and then they change into an in-feed video ad. This can be an excellent option to create awareness and generate sales.

Branded hash tag ads: in these ads you can ask the user to create some in line videos with your product and then post them with a particular hash tag. These ads are perfect to make a reach among the audience and also boost brand awareness.

02How to Optimize TikTok Videos with a Clideo

If you want to optimize your video using Clideo for making it smartphone perfect, then here are some simple steps to do so:

Step 1: first of all, when you are going to optimize video through Clideo, you will need to log in to Clideo.com. Further, upload the video using your personal computer, DropBox account, or Google Drive account. If your video is already posted then it can also be optimized. All you need to do is simply copy-paste the URL and edit it in Clideo.

Step 2: The next step is to resize and optimize the video. As your video will get uploaded an editor will open. Here you have to click on the input custom or preset dimensions. As you are editing TikTok videos you will need to select an aspect ratio of 9:16 or 1:If you want to crop the video you can do it using the editors and position selectors. This tool also allows zooming in and out of the particular frame. You can also change the background colors.

Step 3: After this you will need to download the edited file. Before downloading do not forget to take the preview of the output file and then simply download the video in your device.

Clideo online video resizer

03How to Resize Your TikTok Video File

Resizing the TikTok video file is absolutely easy. All you have to do is select or upload the video and resize it using the options given in the app. You can resize the videos according to your choice. Further, save the resized video or simply upload it.

04Top 6 Tips for TikTok Video Ads

Vertical videos: For TikTok videos ads, the easiest way to share them is in the vertical mode. This mode is specially optimized for smartphones and also it gives the best possible view of what you are sharing.

Attention of the audience: It is very essential to grab the attention of your audience. As there is so much traffic on social platforms, it is very important to get the views properly. For this, you will have to make your video eye-catching as well as insert some such things that hold the user back to your video.

Magic of music: TikTok is the platform which has a different magic of music. So don’t forget to add music in your video ads. Keep yourself updated with what is trending in the market so that you can make your videos accordingly.

Centralize the content: It is important to centralize your content or else it will not give you the expected results. Do not add stuff in your video. Make sure that your video is up to the mark and you are offering only what you want to.

Length of videos: The ideal length for TikTok videos is suggested to be 9 to 15 seconds. So assure that your video is not so lengthy and free from stuff.

Use the proper tools: like all the other things, it is also very important to use the proper tools to create and edit the videos. No matter if you creating a video or editing it, all you need to do is use the latest Wondershare Filmora Video Editor tool. By using this tool, you can make your videos exceptionally outstanding. Here you get a number of filters, transitions, text editing and much more to do with your videos. Also the color changing options make this a must using tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

TikTok is a leading app these days that is booming with its visual content. This is loved by the marketers as well as the customers too.

The audience is keen to see some fresh content and this is what TikTok up to. Videos made with perfect dimensions, sizes, aspect ratios, and background filters get a massive popularity.

The videos can also be optimized and made better using various latest tools like Wondershare Filmora. These tools are capable of making your video more engaging and interesting.

Try It Free Try It Free

TikTok videos are booming these days. The reason behind that is extraordinary content and the perfect TikTok video ratio. No videos will get popular until they are made properly.

In this article

01 [What Is TikTok Aspect Ratio?](#Part 1)

02 [Top 6 Tips for TikTok Video Ads](#Part 2)

Part 1 What Is TikTok Aspect Ratio?

01TikTok Video Maximum Size

When you talk about the TikTok videos then they can be uploaded in more than a single measurement. This means that the maximum size varies according to the dimensions, TikTok video size ratio, lengths and the device which you are using to upload the videos.

02TikTok Video Dimensions: Portrait or Landscape?

You can upload TikTok videos in both portrait and landscape form. However, it is advised to upload the videos in portrait as the social platforms prefer vertical videos. This is because the mainly used device is mobile phone and vertical videos are perfect for them. This also boosts the engagement of the audience. You can also make such videos through smartphones. Additionally, you get an option for selecting the video mode if you create videos using TikTok.

03What is the Maximum Size of a TikTok Video?

The file size for TikTok videos can vary according to iOS and android users. If you are uploading via android then it must be 72MB and for iPhone, it gets increased around 4 times. For iPhones, the maximum file size should be 287.6 MB. This size becomes 500 MB if you talk about the ad videos of TikTok.

04What is the Length of a Video on TikTok?

As far as the length of TikTok videos is concerned, if you are shooting the videos on the app then it could be no longer than 60 seconds. However, the most recommended length of the videos is 15 seconds. The videos that are more than 15 seconds get posted in different segments of 15 seconds. Also, you can upload videos of more than 60 seconds if they are made elsewhere.

Part 2 Top 6 Tips for TikTok Video Ads

01Types of TikTok Video Ads

Infeed ads: These ads are displayed on the news feed of the user. They can see these ads as they scroll the ‘for you’ section of TikTok. They very well suited to the feed of TikTok. The user can easily scroll around the ads and news feed. When creating a feed ad you must keep in mind that the video should be full screen so that it would make the user stay back to the video. This is the most popular advertising format amongst businesses.

Top view ads: These ads are shown on the news feed for some seconds. As the user signs in to TikTok and the news feed is opened, these video ads pop up after 3 seconds. However, you get the option to skip the ads. Also, these ads are subjected to sound and auto-play.

Branded effects ads: These ads allow the user that they can create the videos and ads by using their own custom filters. Through this, they can optimize their videos according to their requirements.

Brand takeover ads: user will see these ads as soon he opens TikTok. As the name suggests the takeover ads take over the screen for 3 to 4 seconds and then they change into an in-feed video ad. This can be an excellent option to create awareness and generate sales.

Branded hash tag ads: in these ads you can ask the user to create some in line videos with your product and then post them with a particular hash tag. These ads are perfect to make a reach among the audience and also boost brand awareness.

02How to Optimize TikTok Videos with a Clideo

If you want to optimize your video using Clideo for making it smartphone perfect, then here are some simple steps to do so:

Step 1: first of all, when you are going to optimize video through Clideo, you will need to log in to Clideo.com. Further, upload the video using your personal computer, DropBox account, or Google Drive account. If your video is already posted then it can also be optimized. All you need to do is simply copy-paste the URL and edit it in Clideo.

Step 2: The next step is to resize and optimize the video. As your video will get uploaded an editor will open. Here you have to click on the input custom or preset dimensions. As you are editing TikTok videos you will need to select an aspect ratio of 9:16 or 1:If you want to crop the video you can do it using the editors and position selectors. This tool also allows zooming in and out of the particular frame. You can also change the background colors.

Step 3: After this you will need to download the edited file. Before downloading do not forget to take the preview of the output file and then simply download the video in your device.

Clideo online video resizer

03How to Resize Your TikTok Video File

Resizing the TikTok video file is absolutely easy. All you have to do is select or upload the video and resize it using the options given in the app. You can resize the videos according to your choice. Further, save the resized video or simply upload it.

04Top 6 Tips for TikTok Video Ads

Vertical videos: For TikTok videos ads, the easiest way to share them is in the vertical mode. This mode is specially optimized for smartphones and also it gives the best possible view of what you are sharing.

Attention of the audience: It is very essential to grab the attention of your audience. As there is so much traffic on social platforms, it is very important to get the views properly. For this, you will have to make your video eye-catching as well as insert some such things that hold the user back to your video.

Magic of music: TikTok is the platform which has a different magic of music. So don’t forget to add music in your video ads. Keep yourself updated with what is trending in the market so that you can make your videos accordingly.

Centralize the content: It is important to centralize your content or else it will not give you the expected results. Do not add stuff in your video. Make sure that your video is up to the mark and you are offering only what you want to.

Length of videos: The ideal length for TikTok videos is suggested to be 9 to 15 seconds. So assure that your video is not so lengthy and free from stuff.

Use the proper tools: like all the other things, it is also very important to use the proper tools to create and edit the videos. No matter if you creating a video or editing it, all you need to do is use the latest Wondershare Filmora Video Editor tool. By using this tool, you can make your videos exceptionally outstanding. Here you get a number of filters, transitions, text editing and much more to do with your videos. Also the color changing options make this a must using tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

TikTok is a leading app these days that is booming with its visual content. This is loved by the marketers as well as the customers too.

The audience is keen to see some fresh content and this is what TikTok up to. Videos made with perfect dimensions, sizes, aspect ratios, and background filters get a massive popularity.

The videos can also be optimized and made better using various latest tools like Wondershare Filmora. These tools are capable of making your video more engaging and interesting.

Try It Free Try It Free

TikTok videos are booming these days. The reason behind that is extraordinary content and the perfect TikTok video ratio. No videos will get popular until they are made properly.

In this article

01 [What Is TikTok Aspect Ratio?](#Part 1)

02 [Top 6 Tips for TikTok Video Ads](#Part 2)

Part 1 What Is TikTok Aspect Ratio?

01TikTok Video Maximum Size

When you talk about the TikTok videos then they can be uploaded in more than a single measurement. This means that the maximum size varies according to the dimensions, TikTok video size ratio, lengths and the device which you are using to upload the videos.

02TikTok Video Dimensions: Portrait or Landscape?

You can upload TikTok videos in both portrait and landscape form. However, it is advised to upload the videos in portrait as the social platforms prefer vertical videos. This is because the mainly used device is mobile phone and vertical videos are perfect for them. This also boosts the engagement of the audience. You can also make such videos through smartphones. Additionally, you get an option for selecting the video mode if you create videos using TikTok.

03What is the Maximum Size of a TikTok Video?

The file size for TikTok videos can vary according to iOS and android users. If you are uploading via android then it must be 72MB and for iPhone, it gets increased around 4 times. For iPhones, the maximum file size should be 287.6 MB. This size becomes 500 MB if you talk about the ad videos of TikTok.

04What is the Length of a Video on TikTok?

As far as the length of TikTok videos is concerned, if you are shooting the videos on the app then it could be no longer than 60 seconds. However, the most recommended length of the videos is 15 seconds. The videos that are more than 15 seconds get posted in different segments of 15 seconds. Also, you can upload videos of more than 60 seconds if they are made elsewhere.

Part 2 Top 6 Tips for TikTok Video Ads

01Types of TikTok Video Ads

Infeed ads: These ads are displayed on the news feed of the user. They can see these ads as they scroll the ‘for you’ section of TikTok. They very well suited to the feed of TikTok. The user can easily scroll around the ads and news feed. When creating a feed ad you must keep in mind that the video should be full screen so that it would make the user stay back to the video. This is the most popular advertising format amongst businesses.

Top view ads: These ads are shown on the news feed for some seconds. As the user signs in to TikTok and the news feed is opened, these video ads pop up after 3 seconds. However, you get the option to skip the ads. Also, these ads are subjected to sound and auto-play.

Branded effects ads: These ads allow the user that they can create the videos and ads by using their own custom filters. Through this, they can optimize their videos according to their requirements.

Brand takeover ads: user will see these ads as soon he opens TikTok. As the name suggests the takeover ads take over the screen for 3 to 4 seconds and then they change into an in-feed video ad. This can be an excellent option to create awareness and generate sales.

Branded hash tag ads: in these ads you can ask the user to create some in line videos with your product and then post them with a particular hash tag. These ads are perfect to make a reach among the audience and also boost brand awareness.

02How to Optimize TikTok Videos with a Clideo

If you want to optimize your video using Clideo for making it smartphone perfect, then here are some simple steps to do so:

Step 1: first of all, when you are going to optimize video through Clideo, you will need to log in to Clideo.com. Further, upload the video using your personal computer, DropBox account, or Google Drive account. If your video is already posted then it can also be optimized. All you need to do is simply copy-paste the URL and edit it in Clideo.

Step 2: The next step is to resize and optimize the video. As your video will get uploaded an editor will open. Here you have to click on the input custom or preset dimensions. As you are editing TikTok videos you will need to select an aspect ratio of 9:16 or 1:If you want to crop the video you can do it using the editors and position selectors. This tool also allows zooming in and out of the particular frame. You can also change the background colors.

Step 3: After this you will need to download the edited file. Before downloading do not forget to take the preview of the output file and then simply download the video in your device.

Clideo online video resizer

03How to Resize Your TikTok Video File

Resizing the TikTok video file is absolutely easy. All you have to do is select or upload the video and resize it using the options given in the app. You can resize the videos according to your choice. Further, save the resized video or simply upload it.

04Top 6 Tips for TikTok Video Ads

Vertical videos: For TikTok videos ads, the easiest way to share them is in the vertical mode. This mode is specially optimized for smartphones and also it gives the best possible view of what you are sharing.

Attention of the audience: It is very essential to grab the attention of your audience. As there is so much traffic on social platforms, it is very important to get the views properly. For this, you will have to make your video eye-catching as well as insert some such things that hold the user back to your video.

Magic of music: TikTok is the platform which has a different magic of music. So don’t forget to add music in your video ads. Keep yourself updated with what is trending in the market so that you can make your videos accordingly.

Centralize the content: It is important to centralize your content or else it will not give you the expected results. Do not add stuff in your video. Make sure that your video is up to the mark and you are offering only what you want to.

Length of videos: The ideal length for TikTok videos is suggested to be 9 to 15 seconds. So assure that your video is not so lengthy and free from stuff.

Use the proper tools: like all the other things, it is also very important to use the proper tools to create and edit the videos. No matter if you creating a video or editing it, all you need to do is use the latest Wondershare Filmora Video Editor tool. By using this tool, you can make your videos exceptionally outstanding. Here you get a number of filters, transitions, text editing and much more to do with your videos. Also the color changing options make this a must using tool.

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

Key Takeaways from This Episode

TikTok is a leading app these days that is booming with its visual content. This is loved by the marketers as well as the customers too.

The audience is keen to see some fresh content and this is what TikTok up to. Videos made with perfect dimensions, sizes, aspect ratios, and background filters get a massive popularity.

The videos can also be optimized and made better using various latest tools like Wondershare Filmora. These tools are capable of making your video more engaging and interesting.

Easy Peasy Video Editing: Top 15 Free Software for Beginners

Top 15 Free Video Editing Software for Beginners [Very Easy to Use]

author avatar

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >


15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora 2 - Blender 3 - Lightworks
4 - Shotcut 5 - VSDC 6 - Machete Lite
7 - Avidemux 8 - Hitfilm Express 9 - iMovie
10 - Openshot 11 - Movie Maker 12 - Lumen5
13 - Adobe Spark 14 - Videopad 15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Edit Video for Free

For macOS 10.14 or later

Filmora secure download Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

filmora box

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

  • Easy montage maker
  • Easy video cutter
  • Easy video joiner
  • Compositing multiple elements together
  • Color grading
  • Motion tracking
  • Stabilization
  • Titles
  • Background replacement
  • Basic color correction
  • Cross dissolves and fade-to-black transitions
  • Audio crossfades
  • Audio level adjustment using keyframes
  • Auto synchronization of additional audio tracks
  • Image position adjustment using keyframes
  • Footage speed adjustments
  • Basic color correction
  • Footage bins for roughly organizing imported footage

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

filmora box

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

aspec ratio

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

color temperature

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

resolution

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

storyboard

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

rule of thirds

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

three point lighting

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

tilts

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

white balance

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

wide angle

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later

Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

author avatar

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >


15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora 2 - Blender 3 - Lightworks
4 - Shotcut 5 - VSDC 6 - Machete Lite
7 - Avidemux 8 - Hitfilm Express 9 - iMovie
10 - Openshot 11 - Movie Maker 12 - Lumen5
13 - Adobe Spark 14 - Videopad 15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Edit Video for Free

For macOS 10.14 or later

Filmora secure download Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

filmora box

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

  • Easy montage maker
  • Easy video cutter
  • Easy video joiner
  • Compositing multiple elements together
  • Color grading
  • Motion tracking
  • Stabilization
  • Titles
  • Background replacement
  • Basic color correction
  • Cross dissolves and fade-to-black transitions
  • Audio crossfades
  • Audio level adjustment using keyframes
  • Auto synchronization of additional audio tracks
  • Image position adjustment using keyframes
  • Footage speed adjustments
  • Basic color correction
  • Footage bins for roughly organizing imported footage

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

filmora box

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

aspec ratio

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

color temperature

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

resolution

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

storyboard

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

rule of thirds

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

three point lighting

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

tilts

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

white balance

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

wide angle

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later

Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

author avatar

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >


15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora 2 - Blender 3 - Lightworks
4 - Shotcut 5 - VSDC 6 - Machete Lite
7 - Avidemux 8 - Hitfilm Express 9 - iMovie
10 - Openshot 11 - Movie Maker 12 - Lumen5
13 - Adobe Spark 14 - Videopad 15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Edit Video for Free

For macOS 10.14 or later

Filmora secure download Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

filmora box

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

  • Easy montage maker
  • Easy video cutter
  • Easy video joiner
  • Compositing multiple elements together
  • Color grading
  • Motion tracking
  • Stabilization
  • Titles
  • Background replacement
  • Basic color correction
  • Cross dissolves and fade-to-black transitions
  • Audio crossfades
  • Audio level adjustment using keyframes
  • Auto synchronization of additional audio tracks
  • Image position adjustment using keyframes
  • Footage speed adjustments
  • Basic color correction
  • Footage bins for roughly organizing imported footage

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

filmora box

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

aspec ratio

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

color temperature

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

resolution

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

storyboard

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

rule of thirds

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

three point lighting

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

tilts

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

white balance

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

wide angle

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later

Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

author avatar

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

Ollie Mattison

Mar 27, 2024• Proven solutions

If you are not a video-making expert, own a video studio, or have a video specialist to trim and shoot video features, then don’t worry!

We are here to take you on the tour of the easiest video editing software that would promise a professional-looking end-product despite being absolutely inexperienced!

In my opinion, an ideal video editing software should be easy for everyone to get started. It could be simple video editing software, but it at least contains all the basic features you want. My recommendation is Wondershare Filmora, which compromises usability and capability to the best. It not only comes with all common video editing tools at your fingertips but also features you may need to bring your videos to the next level.

Watch Video to Take a Quick View of the 18 Best Video Editors

Filmora Video Editor is an expert in creating and editing videos with outstanding functions and features. The easy-to-use interface will help you much! It offers versions for Windows, Mac, Android and iOS! Worth to have a try!

Try Free Video Editor Try Free Video Editor Try Free Video Editor Learn More >


15 Best Easy Video Editing Software

Below are the brief detail of easy video editors for PC, giving you more editing scalability than mobile-based editing apps. So if you are seeking easy video editing software for YouTube or website then look no further!

1 - Wondershare Filmora 2 - Blender 3 - Lightworks
4 - Shotcut 5 - VSDC 6 - Machete Lite
7 - Avidemux 8 - Hitfilm Express 9 - iMovie
10 - Openshot 11 - Movie Maker 12 - Lumen5
13 - Adobe Spark 14 - Videopad 15 - Freemake

1. Wondershare Filmora - Easy Video Editing Software, Unlimited Video Sharing

Compatibility: Windows, Mac, Android, iPhone and iPad.

Wondershare Filmora paves the way to share videos instantly with family and friends, whatever it’s on YouTube, computer, mobile devices, or TV, you’ll choose your way.

Edit Video for Free

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Edit Video for Free

For macOS 10.14 or later

Filmora secure download Secure Download

You can directly upload the video to YouTube, as well as an optional message sending to Facebook and Twitter.

Preset profiles are included in output videos for playing on mobile devices like iPhone, iPad, iPod, PSP, etc. No further conversion required. A build-in DVD tool allows you to burn video to a high-quality DVD for watching on TV with your home DVD player.

Filmstock Stock Media Library ](https://filmstock.wondershare.com/creative-theme-tutorial?spm=rs.filmora%5Fweb&source%5Fchannel=seo%5Farticle )

Download the free trial version of Wondershare Filmora for your Mac/Windows version below, start to make your stunning home movies today!

2. Blender

Compatibility: Windows, Mac, and Linux.

This is free and open-source software, originally designed as a 3D animation suite but also has a use video editor. This editor lets you carry out basic actions like video cutting and video splicing. Hence, it is an easy video cutter and easy video joiner. It can also perform more advanced tasks such as video masking.

3. Lightworks

Compatibility: Windows, Mac, and Linux.

Lightworks is a free easy to use video editing software that comes with High precision video trimming, 720p video export for YouTube, Multicam support, and support of a large range of video formats. Its free version has ample features enough for most of the users. Although the paid pro version costs $25 a month.

4. Shotcut

Compatibility: Windows, Mac, and Linux.

Shotcut is a free, open-source video editing software, packed with ample features with wide range video formats support, timeline editing, 4K HD resolution support, and have several tutorials video.

filmora box

Wondershare Filmora Video Editor

Filmora - No Watermark Video Editing Software

• Easily edit and export video files without watermark

• offers popular effects and filters for making your video professional

• Cross-platform supported - (Windows, Mac, iOS, Android)

Try Video Editor without Watermark Try Video Editor without Watermark Try Video Editor without Watermark Learn More >

5. VSDC

Compatibility: Windows

VSDC, an easy video editing software for windows, is a free video editing software, having an easy-to-learn powerful suite of features including audio editing and color correction. Although a paid version, pro, costs $19.99, having visual waveform, image stabilization and voice over support.

6. Machete Lite

Compatibility: Windows

Machete Lite is a free yet the simplest video editing software perfect for simple editing tasks. Only AVI and WMV files are supported in its free version. Its full version costs $19.95 having audio editing and more file type support, unlike the free version.

7. Avidemux

Compatibility: Windows, Mac, and Linux

Avoided is the simplest video editing software, perfect for beginners. It allows performing simple editing features like Encoding, simple cutting, and filtering with an easy-to-use interface.

8. Hitfilm Express

Compatibility: Windows and Mac

HitFilm Express is a free video editing software with features ranging from basic editing features like trimming, audio editing, and slicing to advance tools and features. Its free version supports over 180 special effects. There’s a built-in YouTube uploading.

Finding a Way to Edit Video for Free? Try This Out!

Filmora Video Editor brings you all the convenience of editing videos with handy functions. You can make your creative ideas into realize! More importantly, your edited video can export without a watermark!

Try It Free Try It Free Try It Free Learn More >

9. iMovie

Compatibility: Mac

If you are a beginner and searching for a good video editing software to get your hands clean on editing then iMovie editor is perfect for you. It is an easy video editing software for mac having an easy drag and drop interface. Features like Video trimming, split-screen, audio editing, pre-made transitions library, and 4K resolution support.

10. Openshot

Compatibility: Windows, Mac, and Linux

It is a free open source video editing software with an easy-to-use interface. Features like unlimited layers and tracks, time-mapping, real-time previews, trimming, snapping, clip resizing, curve-based keyframe animations etc. It offers more than enough features for free software.

11. Movie Maker

Compatibility: Windows

It is an easy video maker and editing software for beginners which can be downloaded from any third-party and use it to make and share high-quality movies.

12. Lumen5

Compatibility: Windows and Mac

It’s a perfect web-based video editing tool, best for Social Media promotion Campaigns with an easy drag-and-drop interface.

filmora logo

A cross-platform for making videos anywhere for all creators

filmora-02

Why your video editing isn’t good enough? How about some creative inspo?

  • 100 Million+ Users
  • 150+ Countries and Regions
  • 4 Million+ Social Media Followers
  • 5 Million+ Stock Media for Use

Try It Free Try It Free

Try It Free

Try It Free

* Secure Download

filmora12

13. Adobe Spark

Compatibility: Windows and Mac

Adobe Sparks is also a web-based easy video editor, similar to Lumen5. It offers an easy user interface but is a little restricted when it comes to offering a bank of images and footage to use.

14. Videopad

Compatibility: Windows

VideoPad is a simple video editing software for beginners, maybe not suitable for professional use. It has features like 3D Video Editing, Sound Effects and pre-made transitions Library, Reduce Camera Shakes and Multiple Resolutions export support.

15. Freemake

Compatibility: Windows

Freemake is a free video converter that is used to convert and alter videos that can modify and convert videos, embed videos to websites, and extract audio from video clips simply and fast. It supports above 500 video file formats and is compatible with multiple audio and image file formats for slideshows and video clip creation.

Basic Features You Need in an Easy Video Editing Software

A software having:

  • Easy montage maker
  • Easy video cutter
  • Easy video joiner
  • Compositing multiple elements together
  • Color grading
  • Motion tracking
  • Stabilization
  • Titles
  • Background replacement
  • Basic color correction
  • Cross dissolves and fade-to-black transitions
  • Audio crossfades
  • Audio level adjustment using keyframes
  • Auto synchronization of additional audio tracks
  • Image position adjustment using keyframes
  • Footage speed adjustments
  • Basic color correction
  • Footage bins for roughly organizing imported footage

Why Video Editing Matters Nowadays?

If videos aren’t a primary focus of your content marketing plan, the probability is it’s soon going to be certain! Every next production is turning into video-based content, be it content marketers or SEOs.

Around 50% of the content marketers are using Facebook and YouTube channels for the sake of video distribution since online activity spent on watching videos is 50%.

Moreover, by 2021, video is going to be projected to account for more than 80% out of all internet traffic.

Therefore, it has become a need to focus on video content if you are looking to grow the organic traffic of your publications.

filmora box

Filmora Free Video Editor

Create AI-Generated Video with Filmora

Filmora Free video editor offers a ChatGPT plug-in and AI tools to enhance your creative vision. Make your idea into reality.

Try It Free Try It Free Try It Free Learn More >

Basic Video Editing Terms You Should Know

Below are some of the important yet basic terms that you should know related to videography in general and video editing in specific as well, whether you are a beginner or professional.

Aspect ratio:

The aspect ratio is the ratio of width and height of a video. Examples of the most used aspect ratios are: 4:3, 16:9, 1.85:1.

Refer to the image given below for a better understanding.

aspec ratio

B-roll:

B-roll facilities one with the flexibility, when editing, to the video editing rules as it is an add-on picture that makes a previously incoherent scene seamless.

As shown in the image below, B-roll is used to insert which can make the transition easy to look on the eyes.

Bit rate:

Bit rate, also known as data rate, refers to the amount of data used for every second within the video. It is most commonly expressed in kilobits per second (kbps).

Close up:

Close-up refers to the shots that frame to subject tightly.

For instance, if it is a person, then the close-up covers solely his face.

Color temperature:

Color temperature refers to the light visibility in a shot. Color temperature is expressed in Kelvin. The scale of color temperature ranges from cool to warm.

color temperature

Composition:

Composition entails the process of combining multiple footages using video editing software.

Compression:

Compression is the process of minimizing the quantity of data utilized in a video file. It helps make in the process of uploading and downloading quite faster. This also leaves you with ample space for more of your publications.

Crop factor:

Crop factor refers to a number that expresses the ratio of the imaging area of a sensor to a full-frame sensor. It typically ranges from 1.3 to 2.0.

Cut-in

Cut-in refers to showing a specific part of a subject in order to emphasize a certain aspect or emotion. For instance, hand gestures may show nervousness, enthusiasm, agitation, etc.

Foley:

Often times the original sound of the scene captured in the video is not captured as naturally as they were supposed to sound like in reality. Hence, Foley is when you reproduce those sounds for that video.

Frame rate:

Frame rate refers to the video capturing by a shutter in a second or shutter cycling rate through opening and closing. Some of the common frame rates are 24, 25, 29.97, 30, etc. The frame rate is expressed in frames per second (fps).

High definition media interface:

HDMI is the connectors that digitally transfer audio and HD video to a television. This is helpful if you intend to work on a bigger screen or wish to share some of your productions.

Resolution:

Resolution refers to the horizontal and vertical pixels of your video. For instance 640×480 for SD and 1280×720 for HD. Sometimes resolution refers only to the number of pixels that paper vertically. For example 480p, 720p, and 1080p respectively.

resolution

J-Cut:

J-cut refers to the editing technique in which the audio from a next scene is overlapped with the image from the previous scene, such that the audio segment of the next scene begins playing prior to its picture.

Jumpcut:

Jumpcut editing techniques refer to an abrupt transition between the two consecutive frames. The entity in the video containing jump cuts appears to jump along with the scene from one place to another. This looks disruptive to the audience.

L-Cut:

L-cut is exactly opposite to J-cut where the audio from the next scene overlays the image from the next scene to play the audio after an image has been displayed in the video.

Lower third:

As the name suggests, the lower third is derived from the rule of third which refers to the type of title, mostly used by vloggers, broadcasters, interviewers, and you tubers.

Memory bank:

You can understand the term by thinking of a memory box where we keep certain things as a memory of the events in someone’s life. Memory bank serves the same purpose through the use of video. It often uses natural sounds, document travel or merely store moments in routine life.

Press kit:

Press kit is used to provide information regarding your productions to the press for promotional purposes. Such information is often background including synopsis, crew, cast’s bios Q&A with the director, production stills and its reviews.

Shot list:

The shot list refers to the checklist related to the shots that a videographer plans to include in his/her content. This may help you save time and gear with efficient planning and handling. This gives a sense of direction to your production.

Storyboard:

A storyboard is a drawing to illustrate the scenes in the video. This gives a direct and organized way to visualize the needs for the shots or animation.

storyboard

Sync:

Synchronization, aka sync, refers to the alignment of audio with video imaging.

Rule of thirds:

The rule of third is a grid that helps you to compose interesting and balanced shots to make your productions aesthetically pleasing. The grid is similar to a tic-tac-toe board since it segregates the picture into 9 segments. It helps bring points of interest to be aligned with the lines or intersection given in the grid.

rule of thirds

Three-point lighting:

This helps one to diminish the shadows for image balancing and provides an appealing contrast. These three lights are commonly known as fill, key, and backlight.

three point lighting

Tilts:

Tilts refer to the vertical transitions that your camera. This is the opposite of pans.

tilts

Pans:

Pans refer to the horizontal movements of your camera. This is exactly contrary to tilts.

White balance:

White balance refers to the process where the unrealistic color casts are removed in order to render a white object to be actually white in your photo, and not have other tints.

white balance

Wide-angle:

A wide-angel lens refers to a short focal length of a lens. This brings more of a subject rather than a subject being captured by a normal lens at equal distances.

wide angle

Non-linear editing:

NLEs is a non-destructive editing technique that allows one to access any frame in a video clip regardless of the sequence in the clip. It gives you the freedom to easily include effects, transitions, fades, etc. which cannot be achieved with linear editing

Pixel aspect ratio:

Pixels are several tiny squares that build up an image in a video. Whereas, aspect ratio refers to the ratio of width to height of a video. Hence, the pixel aspect ratio (PAR) is the ratio of width to height of the pixels.

Conclusion

Be it Instagram stories, YouTube product testimonials, or Facebook ads, using these easy-to-use video editing software will elevate your content into a professional and slick look.

So, I hope you are now ready to get started.

Lights, camera, action!

Free Download

For Win 7 or later (64-bit)

Filmora secure download Secure Download

Free Download

For macOS 10.14 or later

Filmora secure download Secure Download

Click here to get Filmora for PC by email
or Try Filmora App for mobile >>>

download filmora app for ios ](https://app.adjust.com/b0k9hf2%5F4bsu85t ) download filmora app for android ](https://app.adjust.com/b0k9hf2%5F4bsu85t )

author avatar

Ollie Mattison

Ollie Mattison is a writer and a lover of all things video.

Follow @Ollie Mattison

An Up-to-date Guide to Social Media Aspect Ratio

An easy yet powerful editor

Numerous effects to choose from

Detailed tutorials provided by the official channel

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

different social media platforms

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

Minimum width: The minimum width must be around 600 by 600p.

Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

instagram video specs

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

Minimum width: It must be minimum 600p.

Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

Facebook video specs

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

Minimum width: YouTube allows a minimum width of 426 by 240p.

Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

YouTube video specs

04LinkedIn

Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

Minimum width: The minimum width accepted for LinkedIn videos is 360p.

Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

Linkedin video specs

05Snapchat

Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

snapchat video specs

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

Minimum width: It must be 32 by 32 pixels.

Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

Twitter videos specs

07Pinterest

Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

Minimum width: It should be not more than 240p.

Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

Pinterest video specs

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

TikTok video specs

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

**Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

**Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

different social media platforms

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

Minimum width: The minimum width must be around 600 by 600p.

Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

instagram video specs

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

Minimum width: It must be minimum 600p.

Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

Facebook video specs

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

Minimum width: YouTube allows a minimum width of 426 by 240p.

Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

YouTube video specs

04LinkedIn

Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

Minimum width: The minimum width accepted for LinkedIn videos is 360p.

Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

Linkedin video specs

05Snapchat

Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

snapchat video specs

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

Minimum width: It must be 32 by 32 pixels.

Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

Twitter videos specs

07Pinterest

Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

Minimum width: It should be not more than 240p.

Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

Pinterest video specs

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

TikTok video specs

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

**Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

**Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

different social media platforms

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

Minimum width: The minimum width must be around 600 by 600p.

Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

instagram video specs

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

Minimum width: It must be minimum 600p.

Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

Facebook video specs

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

Minimum width: YouTube allows a minimum width of 426 by 240p.

Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

YouTube video specs

04LinkedIn

Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

Minimum width: The minimum width accepted for LinkedIn videos is 360p.

Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

Linkedin video specs

05Snapchat

Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

snapchat video specs

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

Minimum width: It must be 32 by 32 pixels.

Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

Twitter videos specs

07Pinterest

Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

Minimum width: It should be not more than 240p.

Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

Pinterest video specs

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

TikTok video specs

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

**Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

**Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Try It Free Try It Free

These days, people are relying on social media to grab the attention of their audience but this is not possible without the correct creation of the videos. That’s how we will start on talking about Social Media Aspect Ratio.

In this article

01 [Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?](#Part 1)

02 [Why is It Important to Get Social Media Video Sizes Right?](#Part 2)

03 [What Aspect Ratio Should Be Selected for Different Application Scenario?](#Part 3)

04 [5 Tips for Creating Better Vertical Videos for Social Media](#Part 4)

Part 1 Which Platform Do You Want to Optimize Your Video For? Will It Be YouTube, Facebook or Instagram?

Videos have become the great tool nowadays in order to get your brand’s conversion higher. The reason behind this is people feel more connected and engaged in the videos rather than text content. Moreover, it is more important to know that videos get about 135% more reach on Facebook and Instagram. On Twitter these video contents get 6 times more retweeted. However, specs and Social Media Aspect Ratio get a constant change. So, it is important to keep changing the sizes and video aspects as per the demands. No matter the videos are on YouTube, Facebook or Instagram, if they will not stand out on all the guidelines then they will lose the reach.

different social media platforms

Part 2 Why is It Important to Get Social Media Video Sizes Right?

When you are creating video content to promote your brand, then it becomes necessary that you manage the things to be right. There are so many things that needed to be considered and here are some of them:

You will need to make sure that the images and the videos you are using do not have pixilation issues. It may cause them look awkwardly stretching.

If the size of the images and videos will not be correct then it can cut down some or important message that you want to convey.

Being familiar with the correct size of videos and images makes you capable of uploading them on any social media channel. This can help boost the engagement of the audience.

Correct sizing can also help you at the long run as this makes you ready for any network on which you will need to post the images and videos.

Part 3 What Aspect Ratio Should Be Selected for Different Application Scenario?

It is vital to select the best aspect ratio for social mediaplatforms to make the videos get a more reach and engagement. Here are the some important factors that are essential to select for different applications:

01Instagram

Instagram videos get a special reach so it is worth to say that these videos are a must invest.

Recommended size: The most recommended sizes of Instagram videos are 1080 by 1080p and 1080 by 1920 p.

Minimum width: The minimum width must be around 600 by 600p.

Supported aspect ratios: You can upload videos of aspect ratios from 16:9 to 9:16.

Recommended specs: The videos must be in MOV or MP4 format. The maximum and minimum file sizes are 4 GB and 30 MB respectively. Also your video must not exceed 60 seconds in length and the frame rate should be 30fps.

instagram video specs

02Facebook

Videos on Facebook appear in several formats. All the formats do have almost similar requirements but at some times it may vary.

Recommended size: The most recommended size for posting videos on Facebook is 1280 by 720p. You can post feed videos, in-stream ad videos, etc. in the recommended size. Carousel videos are posted in the size of 1080 by 1080p.

Minimum width: It must be minimum 600p.

Supported aspect ratios: Here you can post your video of aspect ratio varying from 4:5, 2:3, 9:16 and 1:1.

Recommended specs: The file size on Facebook should not exceed 4GB. The formats that can be used are MOV and MP4 with the frame rate of 30fps. Also the length of videos should be maximum 240 minutes or less.

Facebook video specs

03YouTube

YouTube is a larger platform than Facebook and Instagram. This is the reason it allows a number of video sizes to upload in.

Recommended size: The most recommended size to upload videos on YouTube is 1920 by 1080p but it also allows uploading videos in 2560 by 1440p and 3840 by 2160p.

Minimum width: YouTube allows a minimum width of 426 by 240p.

Supported aspect ratios: On YouTube the supported aspect ratios are 16:9 and 4:3.

Recommended specs: The maximum length of the video must be 12 hours long and the file size must not exceed 128 GB. The formats that can be used are MOV, MP4, AVI, MPEG4, FLV, etc.

YouTube video specs

04LinkedIn

Recommended size: The most recommended size for LinkedIn videos is 1920 by 1080p.

Minimum width: The minimum width accepted for LinkedIn videos is 360p.

Recommended specs: The maximum length of LinkedIn videos must be less than 10 minutes. The file size should not exceed 5 GB with a maximum frame rate of 60fps.

Linkedin video specs

05Snapchat

Recommended size: You should upload videos on Snapchat having a size of 1080 by 1920p. This is recommended for all the video types that are being uploaded on Snapchat.

Supported aspect ratios: Snapchat supports aspect ratios of 9:16 and 16:9.

Recommended specs: For video ads the maximum file size should be 32 MB and for regular videos, the size could be increased to 1GB. The file formats that are accepted include MOV, MP4 or encoded.

snapchat video specs

06Twitter

Twitter allows horizontal and vertical videos. Here are the required assets for them:

Recommended size: recommended size for vertical videos is 1200 by 1900p and for horizontal videos, this becomes 1280 by 1024p.

Minimum width: It must be 32 by 32 pixels.

Supported aspect ratios: Twitter supports aspect ratio ranging from 1:2.39 to 2.39:1.

Recommended specs: Maximum length of the videos should be 140 seconds. The file size should be less than 512 MB with a frame rate of 40fps.

Twitter videos specs

07Pinterest

Recommended size: The sizes for square videos are recommended to be 600 by 600p and for vertical; it should be 600 by 900p.

Minimum width: It should be not more than 240p.

Supported aspect ratios: Pinterest supports aspect ratios of 1:1 in square mode and 9:16 in vertical modes.

Recommended specs: The file formats to be added are MOV and MP4 with a frame rate of 25fps. The maximum length and file size can be 30 minutes and 2 GB respectively.

Pinterest video specs

08TikTok

TikTok made the creation and editing of videos easy. On this platform you can also easily share your created videos.

Recommended size: The recommended size of the TikTok videos is 1080 by 1920p.

Minimum width: It must be 540 by 960 or 960 by 540 pixels approximately.

Supported aspect ratios: TikTok supports the aspect ratio of 9:16, 16:9 and 1:1.

Recommended specs: The recommended file formats are MOV and MP4 with a maximum file size of 500 MB. The maximum length of the videos could be 60 seconds but it is recommended to keep it 15 seconds.

TikTok video specs

Part 4 5 Tips for Creating Better Vertical Videos for Social Media

Days are gone when vertical video were said to be shameful content. These days vertical videos are widely used and they also have a market on social media. But before you are creating these videos vertically, you need to be very careful about the things. Here are some tips that can make your vertical videos even better:

Aspect ratios: The Aspect ratio for social mediaplays a major role in the success of the videos. This is the reason why aspect ratios are must to understand. As far as vertical videos are concerned it can be said that the aspect ratio can be anything just greater than 1:The most recommended aspect ratio for vertical video is 9:16 as it covers the whole screen and also it is more immersive.

Stay closer to the subjects: When you are shooting your videos in a vertical frame then it can make easier for you to stay closer to your subjects. As people will be scrolling through the application then your video will be at the center. Sometimes, these videos are cut awkwardly. If you shoot the video properly then you can keep yourself away from such issues.

Grab the attention: users on social media spend no time to switch to another content or other version of the particular content. This is why it becomes so important to catch the attention of your viewers immediately. Try to keep the first couple of moments exceptionally engaging. This will boost the attention of the audience and also make them stay on your video.

Rule of third can benefit you: If you are wishing to follow this rule then it is important to know the reason behind this rule. This rule means that you should not keep the subject or object directly in front of the frame. This can look ugly and will not suit every time. Instead of this, you can make the use of imaginary vertical and horizontal lines to create better and interesting composition. This will make you frame divided into thirds. Your subject can be placed on these lines or in between the lines where they are meeting. You can get the feature of using the grid as a guide in most of the cameras and phones.

Using the tools: In order To grab the viewer’s attention it is essential that you are using the right tools. No matter of the kind of the video you are creating you can use the latest tools from wondershare. Wondershare Filmora Video Editor is the two tools that are highly in demand these days due to their exceptional features. Here are some of them:

Try It Free

For Win 7 or later (64-bit)

Try It Free

For macOS 10.12 or later

**Filmora:**This is a fun to use tool that has so many exceptionally amazing features. It simplifies its features so that you can save your effort and time. It is completely efficient so you can create videos effortlessly and with breakthrough. You may also get creative titles, filters, transitions, etc. Color grading and speed control also make the tool worth using. You can enjoy other features like social import, tilt shifting, audio mixer, screen recording, auto crop and much more.

**Filmora pro:**This one is for the professional personthat is not completely easy to use but you can enjoy the latest and advanced features. Being highly customizable this gives you several features through which you can get a better control on your videos.

Key Takeaways from This Episode

In the present scenario there is no such person who is unaware of importance of social media. Social media platforms are widely used for various purposes and one of them is marketing the brands and products.

Apart from the text content, video content is liked by the users and customers more. This is the reason why marketers go for visual content. Also it is essential to have a special focus on all the important aspects of making a video.

Various things of making a perfect video include of dimensions, sizes, quality of the visualization and aspect ratios. It is important to know that Social media video aspect ratiosmay vary from different platforms. You can use latest tools to make your videos more interesting and engaging.

Also read:

  • Title: In 2024, New to Video Editing? Here Are the Best Free Tools Desktop/Online/Mobile
  • Author: Charlotte
  • Created at : 2024-05-19 10:32:28
  • Updated at : 2024-05-20 10:32:28
  • Link: https://smart-video-creator.techidaily.com/in-2024-new-to-video-editing-here-are-the-best-free-tools-desktoponlinemobile/
  • License: This work is licensed under CC BY-NC-SA 4.0.
On this page
In 2024, New to Video Editing? Here Are the Best Free Tools Desktop/Online/Mobile